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	<title>tID BITS</title>
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	<link>http://idistillery.wordpress.com</link>
	<description>Quick thoughts on business, branding and the life creative...</description>
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		<title>tID BITS</title>
		<link>http://idistillery.wordpress.com</link>
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		<item>
		<title>The trouble with sales copy&#8230;</title>
		<link>http://idistillery.wordpress.com/2008/11/12/the-trouble-with-sales-copy/</link>
		<comments>http://idistillery.wordpress.com/2008/11/12/the-trouble-with-sales-copy/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 17:33:56 +0000</pubDate>
		<dc:creator>jmklug</dc:creator>
				<category><![CDATA[action]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[changing minds]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[focus]]></category>
		<category><![CDATA[personality]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://idistillery.wordpress.com/?p=71</guid>
		<description><![CDATA[is that it&#8217;s easy to come up with something on your own.  It&#8217;s not like design, where you at least need to purchase software and surmount the learning curve before it&#8217;s even technically possible to get your bad ideas on paper and out to the public, oh no.  Anyone can write sales copy. The question [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=idistillery.wordpress.com&amp;blog=2646592&amp;post=71&amp;subd=idistillery&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jmklug</media:title>
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		<item>
		<title>Small Business Credit Crunch?  Sales Cure All . . .</title>
		<link>http://idistillery.wordpress.com/2008/09/30/small-business-credit-crunch-sales-cure-all/</link>
		<comments>http://idistillery.wordpress.com/2008/09/30/small-business-credit-crunch-sales-cure-all/#comments</comments>
		<pubDate>Tue, 30 Sep 2008 15:10:09 +0000</pubDate>
		<dc:creator>jmklug</dc:creator>
				<category><![CDATA[action]]></category>
		<category><![CDATA[focus]]></category>
		<category><![CDATA[idea]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[simplicity]]></category>

		<guid isPermaLink="false">http://idistillery.wordpress.com/?p=68</guid>
		<description><![CDATA[For all businesses (but especially for those of us who don&#8217;t measure profits in millions) access to capital is a constant concern.  Available credit is always going to be one way to navigate the lean times . . . but so often we neglect to see that, with foresight, we can keep ourselves from leaning [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=idistillery.wordpress.com&amp;blog=2646592&amp;post=68&amp;subd=idistillery&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://idistillery.wordpress.com/2008/09/30/small-business-credit-crunch-sales-cure-all/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jmklug</media:title>
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		<item>
		<title>Political Barometer?</title>
		<link>http://idistillery.wordpress.com/2008/09/12/political-barometer/</link>
		<comments>http://idistillery.wordpress.com/2008/09/12/political-barometer/#comments</comments>
		<pubDate>Sat, 13 Sep 2008 01:00:10 +0000</pubDate>
		<dc:creator>jmklug</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://idistillery.wordpress.com/?p=66</guid>
		<description><![CDATA[In case there was any doubt that we&#8217;re in the midst of a political firestorm, I submit this bit of news:  My three-year-old daughter is wandering around the house saying &#8220;Barack Obama Approved This Message&#8221;. [Of course, anyone who has or knows a three-year-old knows it came out more like "Bark Boma Proodis Message", but [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=idistillery.wordpress.com&amp;blog=2646592&amp;post=66&amp;subd=idistillery&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://idistillery.wordpress.com/2008/09/12/political-barometer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jmklug</media:title>
		</media:content>
	</item>
		<item>
		<title>[in]formality</title>
		<link>http://idistillery.wordpress.com/2008/09/10/informality/</link>
		<comments>http://idistillery.wordpress.com/2008/09/10/informality/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 19:31:01 +0000</pubDate>
		<dc:creator>jmklug</dc:creator>
				<category><![CDATA[audience]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[simplicity]]></category>

		<guid isPermaLink="false">http://idistillery.wordpress.com/?p=63</guid>
		<description><![CDATA[There will always be a time and a place for the three-piece suit in business.  I just believe those times and places are becoming more and more rare . . . Think of the last time you felt a positive connection with a brand [go ahead, I'll wait . . .]  I believe that at [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=idistillery.wordpress.com&amp;blog=2646592&amp;post=63&amp;subd=idistillery&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://idistillery.wordpress.com/2008/09/10/informality/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jmklug</media:title>
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	</item>
		<item>
		<title>The best time to plant a tree</title>
		<link>http://idistillery.wordpress.com/2008/08/06/the-best-time-to-plant-a-tree/</link>
		<comments>http://idistillery.wordpress.com/2008/08/06/the-best-time-to-plant-a-tree/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 12:00:08 +0000</pubDate>
		<dc:creator>jmklug</dc:creator>
				<category><![CDATA[customers]]></category>

		<guid isPermaLink="false">http://idistillery.wordpress.com/?p=56</guid>
		<description><![CDATA[I read this yesterday in one of the small business blogs to which I subscribe: The best time to plant a tree was 40 years ago. The second best time is now. Makes sense, doesn&#8217;t it? Most of us don&#8217;t want a tree&#8211;we want the beauty/shade it provides. The same goes with marketing; we don&#8217;t [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=idistillery.wordpress.com&amp;blog=2646592&amp;post=56&amp;subd=idistillery&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://idistillery.wordpress.com/2008/08/06/the-best-time-to-plant-a-tree/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jmklug</media:title>
		</media:content>
	</item>
		<item>
		<title>It&#8217;s been too long . . .</title>
		<link>http://idistillery.wordpress.com/2008/08/04/its-been-too-long/</link>
		<comments>http://idistillery.wordpress.com/2008/08/04/its-been-too-long/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 02:39:55 +0000</pubDate>
		<dc:creator>jmklug</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://idistillery.wordpress.com/?p=45</guid>
		<description><![CDATA[Last post: March 18th. By my math, that&#8217;s nearly 5 months! What&#8217;s been going on? A lot actually . . . In late March, I had the good fortune of being able to fill in for a client when their in-house graphics person left unexpectedly. That was 5 months ago, and they&#8217;re now by biggest [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=idistillery.wordpress.com&amp;blog=2646592&amp;post=45&amp;subd=idistillery&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://idistillery.wordpress.com/2008/08/04/its-been-too-long/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0ac3c9fdb9b8209a0b607924d16b4591?s=96&#38;d=identicon" medium="image">
			<media:title type="html">jmklug</media:title>
		</media:content>

		<media:content url="http://idistillery.files.wordpress.com/2008/08/tid_ah_001.jpg?w=71" medium="image">
			<media:title type="html">tid_ah_001</media:title>
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		<media:content url="http://idistillery.files.wordpress.com/2008/08/tid_ah_002.jpg?w=71" medium="image">
			<media:title type="html">tid_ah_002</media:title>
		</media:content>

		<media:content url="http://idistillery.files.wordpress.com/2008/08/tid_ah_003.jpg?w=71" medium="image">
			<media:title type="html">tid_ah_003</media:title>
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		<media:content url="http://idistillery.files.wordpress.com/2008/08/tid_ah_004.jpg?w=128" medium="image">
			<media:title type="html">tid_ah_004</media:title>
		</media:content>

		<media:content url="http://idistillery.files.wordpress.com/2008/08/tid_ah_005.jpg?w=71" medium="image">
			<media:title type="html">tid_ah_005</media:title>
		</media:content>

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			<media:title type="html">tid_ah_006</media:title>
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	</item>
		<item>
		<title>Is &#8220;Good Enough&#8221; Really Enough?</title>
		<link>http://idistillery.wordpress.com/2008/03/18/is-good-enough-really-enough/</link>
		<comments>http://idistillery.wordpress.com/2008/03/18/is-good-enough-really-enough/#comments</comments>
		<pubDate>Tue, 18 Mar 2008 18:20:17 +0000</pubDate>
		<dc:creator>jmklug</dc:creator>
				<category><![CDATA[career]]></category>
		<category><![CDATA[discretionary effort]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[passion]]></category>
		<category><![CDATA[personal investment]]></category>
		<category><![CDATA[project details]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://idistillery.wordpress.com/?p=42</guid>
		<description><![CDATA[“Good enough.” How often do you hear these words around your workplace? I’ve been involved in several industries over my career, and I’m amazed at the ubiquity of this phrase. “Good enough, the client will never notice,” or “That’s fine, he never reads these closely anyway.” The problem is, it’s absolutely true! A homeowner would [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=idistillery.wordpress.com&amp;blog=2646592&amp;post=42&amp;subd=idistillery&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0ac3c9fdb9b8209a0b607924d16b4591?s=96&#38;d=identicon" medium="image">
			<media:title type="html">jmklug</media:title>
		</media:content>
	</item>
		<item>
		<title>Project Limitations [at their best!]</title>
		<link>http://idistillery.wordpress.com/2008/03/11/project-limitations-at-their-best/</link>
		<comments>http://idistillery.wordpress.com/2008/03/11/project-limitations-at-their-best/#comments</comments>
		<pubDate>Tue, 11 Mar 2008 06:30:53 +0000</pubDate>
		<dc:creator>jmklug</dc:creator>
				<category><![CDATA[arts & crafts]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[happy accidents]]></category>
		<category><![CDATA[idea]]></category>
		<category><![CDATA[personality]]></category>
		<category><![CDATA[project limitations]]></category>
		<category><![CDATA[simplicity]]></category>

		<guid isPermaLink="false">http://idistillery.wordpress.com/?p=36</guid>
		<description><![CDATA[So it&#8217;s about 9:30pm and I&#8217;m finishing up a business card design for a client that I&#8217;m to see at tomorrow&#8217;s business expo . . . sigh of relief (it&#8217;s done!) and a momentary slouch back in my chair. When I get to thinking about my own networking efforts . . .I realize that, due [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=idistillery.wordpress.com&amp;blog=2646592&amp;post=36&amp;subd=idistillery&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jmklug</media:title>
		</media:content>

		<media:content url="http://idistillery.files.wordpress.com/2008/03/boxstampcards-2.jpg" medium="image">
			<media:title type="html">boxstampcards-2.jpg</media:title>
		</media:content>

		<media:content url="http://idistillery.files.wordpress.com/2008/03/boxstampcards-1.jpg" medium="image">
			<media:title type="html">boxstampcards-1.jpg</media:title>
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		<media:content url="http://idistillery.files.wordpress.com/2008/03/boxstampcards-4.jpg" medium="image">
			<media:title type="html">boxstampcards-4.jpg</media:title>
		</media:content>

		<media:content url="http://idistillery.files.wordpress.com/2008/03/boxstampcards-5.jpg" medium="image">
			<media:title type="html">boxstampcards-5.jpg</media:title>
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		<item>
		<title>The Root of Refreshing</title>
		<link>http://idistillery.wordpress.com/2008/03/06/the-root-of-refreshing/</link>
		<comments>http://idistillery.wordpress.com/2008/03/06/the-root-of-refreshing/#comments</comments>
		<pubDate>Thu, 06 Mar 2008 13:00:34 +0000</pubDate>
		<dc:creator>jmklug</dc:creator>
				<category><![CDATA[ad spot]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[idea]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[tone]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://idistillery.wordpress.com/?p=35</guid>
		<description><![CDATA[Unbelievably beautiful, creative, indirect yet exactly-on-point ad spot created for Schweppe&#8217;s.  This is an amazing spot shot with a high-speed camera.  No other special effects whatsoever!  Enjoy: Compare that to your run-of-the-mill soft-drink spot . . . typically very flashy, with quick cuts, bright colors and plenty of cans or bottles of product.   This ad [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=idistillery.wordpress.com&amp;blog=2646592&amp;post=35&amp;subd=idistillery&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jmklug</media:title>
		</media:content>
	</item>
		<item>
		<title>What can we learn from Brett Favre&#8217;s career?</title>
		<link>http://idistillery.wordpress.com/2008/03/04/what-can-we-learn-from-brett-favres-career/</link>
		<comments>http://idistillery.wordpress.com/2008/03/04/what-can-we-learn-from-brett-favres-career/#comments</comments>
		<pubDate>Tue, 04 Mar 2008 16:09:35 +0000</pubDate>
		<dc:creator>jmklug</dc:creator>
				<category><![CDATA[blatant disregard for format]]></category>
		<category><![CDATA[Brett Favre]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[passion]]></category>
		<category><![CDATA[retirement]]></category>

		<guid isPermaLink="false">http://idistillery.wordpress.com/?p=30</guid>
		<description><![CDATA[The consummate NFL great announced his retirement today (I&#8217;m still holding out hope that it&#8217;s another reporting mistake&#8211;can&#8217;t believe it). What can we learn from a man who has overcome great personal and familial tragedies again and again to hold nearly every NFL record his position offers&#8211;including consecutive starts; career TD passes; career passing yards, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=idistillery.wordpress.com&amp;blog=2646592&amp;post=30&amp;subd=idistillery&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">jmklug</media:title>
		</media:content>

		<media:content url="http://idistillery.files.wordpress.com/2008/03/favre_wave1.jpg" medium="image" />
	</item>
		<item>
		<title>Working With a Creative Professional</title>
		<link>http://idistillery.wordpress.com/2008/03/03/working-with-a-creative-professional/</link>
		<comments>http://idistillery.wordpress.com/2008/03/03/working-with-a-creative-professional/#comments</comments>
		<pubDate>Mon, 03 Mar 2008 21:21:15 +0000</pubDate>
		<dc:creator>jmklug</dc:creator>
				<category><![CDATA[audience]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[project details]]></category>

		<guid isPermaLink="false">http://idistillery.wordpress.com/?p=29</guid>
		<description><![CDATA[This post is for anyone thinking about working with a creative professional (designer, writer, programmer, et cetera) . . . The money aspect aside (that&#8217;s another issue altogether), the most important conversation you can have with your Creative is about defining the project: Who is your intended audience? What are you trying to communicate to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=idistillery.wordpress.com&amp;blog=2646592&amp;post=29&amp;subd=idistillery&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jmklug</media:title>
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		<title>Group Dynamics</title>
		<link>http://idistillery.wordpress.com/2008/02/29/group-dynamics/</link>
		<comments>http://idistillery.wordpress.com/2008/02/29/group-dynamics/#comments</comments>
		<pubDate>Fri, 29 Feb 2008 14:35:09 +0000</pubDate>
		<dc:creator>jmklug</dc:creator>
				<category><![CDATA[bad situations]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[feedback]]></category>

		<guid isPermaLink="false">http://idistillery.wordpress.com/?p=27</guid>
		<description><![CDATA[My return flight from Baltimore this weekend (the last one of the night) was canceled after everyone had boarded. This interesting sociological field experiment left 200 (more or less) individuals who hadn&#8217;t made eye contact or spoken a word to one another while boarding to shuffle once again into the terminal to form a giant [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=idistillery.wordpress.com&amp;blog=2646592&amp;post=27&amp;subd=idistillery&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://idistillery.wordpress.com/2008/02/29/group-dynamics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jmklug</media:title>
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	</item>
		<item>
		<title>Writing for Creadiv.com</title>
		<link>http://idistillery.wordpress.com/2008/02/20/writing-for-creadivcom/</link>
		<comments>http://idistillery.wordpress.com/2008/02/20/writing-for-creadivcom/#comments</comments>
		<pubDate>Wed, 20 Feb 2008 19:15:58 +0000</pubDate>
		<dc:creator>jmklug</dc:creator>
				<category><![CDATA[meta-blogging]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://idistillery.wordpress.com/?p=26</guid>
		<description><![CDATA[I&#8217;m excited about a new opportunity that arose! In addition to posting here on tID BITS (which will continue uninterrupted) I&#8217;ve been invited to contribute to the design blog at Creadiv.com I&#8217;ll be bringing branding insight to both sites regularly (and posting uniquely to each as often as possible). So if you&#8217;re looking for more [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=idistillery.wordpress.com&amp;blog=2646592&amp;post=26&amp;subd=idistillery&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://idistillery.wordpress.com/2008/02/20/writing-for-creadivcom/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">jmklug</media:title>
		</media:content>
	</item>
		<item>
		<title>Empowered Employees</title>
		<link>http://idistillery.wordpress.com/2008/02/19/empowered-employees/</link>
		<comments>http://idistillery.wordpress.com/2008/02/19/empowered-employees/#comments</comments>
		<pubDate>Tue, 19 Feb 2008 21:10:37 +0000</pubDate>
		<dc:creator>jmklug</dc:creator>
				<category><![CDATA[customers]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[internal branding]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://idistillery.wordpress.com/?p=25</guid>
		<description><![CDATA[You strategized. You advertised. You search-engine-optimized. You managed to get a few tire-kickers through your doors, and now they&#8217;re mulling about quietly. Now what!? Give them an experience to remember! So much attention is paid and money spent to get them into your shop, why would you let that sleepy teenage salesclerk be their first [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=idistillery.wordpress.com&amp;blog=2646592&amp;post=25&amp;subd=idistillery&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://idistillery.wordpress.com/2008/02/19/empowered-employees/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0ac3c9fdb9b8209a0b607924d16b4591?s=96&#38;d=identicon" medium="image">
			<media:title type="html">jmklug</media:title>
		</media:content>
	</item>
		<item>
		<title>Communication Gaps</title>
		<link>http://idistillery.wordpress.com/2008/02/15/communication-gaps/</link>
		<comments>http://idistillery.wordpress.com/2008/02/15/communication-gaps/#comments</comments>
		<pubDate>Fri, 15 Feb 2008 15:45:47 +0000</pubDate>
		<dc:creator>jmklug</dc:creator>
				<category><![CDATA[audience]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[Knowledge]]></category>
		<category><![CDATA[point of view]]></category>
		<category><![CDATA[presentation]]></category>

		<guid isPermaLink="false">http://idistillery.wordpress.com/?p=24</guid>
		<description><![CDATA[I read The Posture of a communicator on Seth Godin&#8217;s blog, a post about who&#8217;s responsible for poor communication.  I absolutely agree with his position, and it got me thinking . . . Businesses (or, more specifically, employees) live what they do day in and day out. Customers come into contact with your business only [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=idistillery.wordpress.com&amp;blog=2646592&amp;post=24&amp;subd=idistillery&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://idistillery.wordpress.com/2008/02/15/communication-gaps/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jmklug</media:title>
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