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<channel>
	<title>tID BITS</title>
	<atom:link href="http://idistillery.wordpress.com/feed" rel="self" type="application/rss+xml" />
	<link>http://idistillery.wordpress.com</link>
	<description>Quick thoughts on business, branding and the life creative...</description>
	<pubDate>Tue, 18 Mar 2008 18:20:17 +0000</pubDate>
	<generator>http://wordpress.org/?v=MU</generator>
	<language>en</language>
			<item>
		<title>Is &#8220;Good Enough&#8221; Really Enough?</title>
		<link>http://idistillery.wordpress.com/2008/03/18/is-good-enough-really-enough/</link>
		<comments>http://idistillery.wordpress.com/2008/03/18/is-good-enough-really-enough/#comments</comments>
		<pubDate>Tue, 18 Mar 2008 18:20:17 +0000</pubDate>
		<dc:creator>jmklug</dc:creator>
		
		<category><![CDATA[career]]></category>

		<category><![CDATA[discretionary effort]]></category>

		<category><![CDATA[emotion]]></category>

		<category><![CDATA[employees]]></category>

		<category><![CDATA[inspiration]]></category>

		<category><![CDATA[passion]]></category>

		<category><![CDATA[personal investment]]></category>

		<category><![CDATA[project details]]></category>

		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://idistillery.wordpress.com/?p=42</guid>
		<description><![CDATA[“Good enough.”  How often do you hear these words around your workplace?  I’ve been involved in several industries over my career, and I’m amazed at the ubiquity of this phrase.  “Good enough, the client will never notice,” or “That’s fine, he never reads these closely anyway.”
The problem is, it’s absolutely true!  [...]]]></description>
		<wfw:commentRss>http://idistillery.wordpress.com/2008/03/18/is-good-enough-really-enough/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jmklug-128.jpg" medium="image">
			<media:title type="html">jmklug</media:title>
		</media:content>
	</item>
		<item>
		<title>Project Limitations [at their best!]</title>
		<link>http://idistillery.wordpress.com/2008/03/11/project-limitations-at-their-best/</link>
		<comments>http://idistillery.wordpress.com/2008/03/11/project-limitations-at-their-best/#comments</comments>
		<pubDate>Tue, 11 Mar 2008 06:30:53 +0000</pubDate>
		<dc:creator>jmklug</dc:creator>
		
		<category><![CDATA[arts &amp; crafts]]></category>

		<category><![CDATA[creativity]]></category>

		<category><![CDATA[happy accidents]]></category>

		<category><![CDATA[idea]]></category>

		<category><![CDATA[personality]]></category>

		<category><![CDATA[project limitations]]></category>

		<category><![CDATA[simplicity]]></category>

		<guid isPermaLink="false">http://idistillery.wordpress.com/?p=36</guid>
		<description><![CDATA[So it&#8217;s about 9:30pm and I&#8217;m finishing up a business card design for a client that I&#8217;m to see at tomorrow&#8217;s business expo . . . sigh of relief (it&#8217;s done!) and a momentary slouch back in my chair.  When I get to thinking about my own networking efforts . . .I realize that, [...]]]></description>
		<wfw:commentRss>http://idistillery.wordpress.com/2008/03/11/project-limitations-at-their-best/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jmklug-128.jpg" medium="image">
			<media:title type="html">jmklug</media:title>
		</media:content>

		<media:content url="http://idistillery.files.wordpress.com/2008/03/boxstampcards-2.jpg" medium="image">
			<media:title type="html">boxstampcards-2.jpg</media:title>
		</media:content>

		<media:content url="http://idistillery.files.wordpress.com/2008/03/boxstampcards-1.jpg" medium="image">
			<media:title type="html">boxstampcards-1.jpg</media:title>
		</media:content>

		<media:content url="http://idistillery.files.wordpress.com/2008/03/boxstampcards-4.jpg" medium="image">
			<media:title type="html">boxstampcards-4.jpg</media:title>
		</media:content>

		<media:content url="http://idistillery.files.wordpress.com/2008/03/boxstampcards-5.jpg" medium="image">
			<media:title type="html">boxstampcards-5.jpg</media:title>
		</media:content>
	</item>
		<item>
		<title>The Root of Refreshing</title>
		<link>http://idistillery.wordpress.com/2008/03/06/the-root-of-refreshing/</link>
		<comments>http://idistillery.wordpress.com/2008/03/06/the-root-of-refreshing/#comments</comments>
		<pubDate>Thu, 06 Mar 2008 13:00:34 +0000</pubDate>
		<dc:creator>jmklug</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[ad spot]]></category>

		<category><![CDATA[communication]]></category>

		<category><![CDATA[emotion]]></category>

		<category><![CDATA[experience]]></category>

		<category><![CDATA[idea]]></category>

		<category><![CDATA[inspiration]]></category>

		<category><![CDATA[presentation]]></category>

		<category><![CDATA[tone]]></category>

		<guid isPermaLink="false">http://idistillery.wordpress.com/?p=35</guid>
		<description><![CDATA[Unbelievably beautiful, creative, indirect yet exactly-on-point ad spot created for Schweppe&#8217;s.  This is an amazing spot shot with a high-speed camera.  No other special effects whatsoever!  Enjoy:

Compare that to your run-of-the-mill soft-drink spot . . . typically very flashy, with quick cuts, bright colors and plenty of cans or bottles of product.   This ad went [...]]]></description>
		<wfw:commentRss>http://idistillery.wordpress.com/2008/03/06/the-root-of-refreshing/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jmklug-128.jpg" medium="image">
			<media:title type="html">jmklug</media:title>
		</media:content>

		<media:content url="http://img.youtube.com/vi/tWdbyDUSwkY/2.jpg" medium="image" />
	</item>
		<item>
		<title>What can we learn from Brett Favre&#8217;s career?</title>
		<link>http://idistillery.wordpress.com/2008/03/04/what-can-we-learn-from-brett-favres-career/</link>
		<comments>http://idistillery.wordpress.com/2008/03/04/what-can-we-learn-from-brett-favres-career/#comments</comments>
		<pubDate>Tue, 04 Mar 2008 16:09:35 +0000</pubDate>
		<dc:creator>jmklug</dc:creator>
		
		<category><![CDATA[Brett Favre]]></category>

		<category><![CDATA[blatant disregard for format]]></category>

		<category><![CDATA[career]]></category>

		<category><![CDATA[experience]]></category>

		<category><![CDATA[inspiration]]></category>

		<category><![CDATA[passion]]></category>

		<category><![CDATA[retirement]]></category>

		<guid isPermaLink="false">http://idistillery.wordpress.com/?p=30</guid>
		<description><![CDATA[
The consummate NFL great announced his retirement today (I&#8217;m still holding out hope that it&#8217;s another reporting mistake&#8211;can&#8217;t believe it).
What can we learn from a man who has overcome great personal and familial tragedies again and again to hold nearly every NFL record his position offers&#8211;including consecutive starts; career TD passes; career passing yards, attempts, [...]]]></description>
		<wfw:commentRss>http://idistillery.wordpress.com/2008/03/04/what-can-we-learn-from-brett-favres-career/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jmklug-128.jpg" medium="image">
			<media:title type="html">jmklug</media:title>
		</media:content>

		<media:content url="http://idistillery.files.wordpress.com/2008/03/favre_wave1.jpg" medium="image" />
	</item>
		<item>
		<title>Working With a Creative Professional</title>
		<link>http://idistillery.wordpress.com/2008/03/03/working-with-a-creative-professional/</link>
		<comments>http://idistillery.wordpress.com/2008/03/03/working-with-a-creative-professional/#comments</comments>
		<pubDate>Mon, 03 Mar 2008 21:21:15 +0000</pubDate>
		<dc:creator>jmklug</dc:creator>
		
		<category><![CDATA[audience]]></category>

		<category><![CDATA[communication]]></category>

		<category><![CDATA[customers]]></category>

		<category><![CDATA[project details]]></category>

		<guid isPermaLink="false">http://idistillery.wordpress.com/?p=29</guid>
		<description><![CDATA[This post is for anyone thinking about working with a creative professional (designer, writer, programmer, et cetera) . . .
The money aspect aside (that&#8217;s another issue altogether), the most important conversation you can have with your Creative is about defining the project:
Who is your intended audience?
What are you trying to communicate to them?
What are the [...]]]></description>
		<wfw:commentRss>http://idistillery.wordpress.com/2008/03/03/working-with-a-creative-professional/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jmklug-128.jpg" medium="image">
			<media:title type="html">jmklug</media:title>
		</media:content>
	</item>
		<item>
		<title>Group Dynamics</title>
		<link>http://idistillery.wordpress.com/2008/02/29/group-dynamics/</link>
		<comments>http://idistillery.wordpress.com/2008/02/29/group-dynamics/#comments</comments>
		<pubDate>Fri, 29 Feb 2008 14:35:09 +0000</pubDate>
		<dc:creator>jmklug</dc:creator>
		
		<category><![CDATA[bad situations]]></category>

		<category><![CDATA[customers]]></category>

		<category><![CDATA[experience]]></category>

		<category><![CDATA[feedback]]></category>

		<guid isPermaLink="false">http://idistillery.wordpress.com/?p=27</guid>
		<description><![CDATA[My return flight from Baltimore this weekend (the last one of the night) was canceled after everyone had boarded.  This interesting sociological field experiment left 200 (more or less) individuals who hadn&#8217;t made eye contact or spoken a word to one another while boarding to shuffle once again into the terminal to form a [...]]]></description>
		<wfw:commentRss>http://idistillery.wordpress.com/2008/02/29/group-dynamics/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jmklug-128.jpg" medium="image">
			<media:title type="html">jmklug</media:title>
		</media:content>
	</item>
		<item>
		<title>Writing for Creadiv.com</title>
		<link>http://idistillery.wordpress.com/2008/02/20/writing-for-creadivcom/</link>
		<comments>http://idistillery.wordpress.com/2008/02/20/writing-for-creadivcom/#comments</comments>
		<pubDate>Wed, 20 Feb 2008 19:15:58 +0000</pubDate>
		<dc:creator>jmklug</dc:creator>
		
		<category><![CDATA[meta-blogging]]></category>

		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://idistillery.wordpress.com/?p=26</guid>
		<description><![CDATA[I&#8217;m excited about a new opportunity that arose!  In addition to posting here on tID BITS (which will continue uninterrupted) I&#8217;ve been invited to contribute to the design blog at Creadiv.com
I&#8217;ll be bringing branding insight to both sites regularly (and posting uniquely to each as often as possible).  So if you&#8217;re looking for [...]]]></description>
		<wfw:commentRss>http://idistillery.wordpress.com/2008/02/20/writing-for-creadivcom/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jmklug-128.jpg" medium="image">
			<media:title type="html">jmklug</media:title>
		</media:content>
	</item>
		<item>
		<title>Empowered Employees</title>
		<link>http://idistillery.wordpress.com/2008/02/19/empowered-employees/</link>
		<comments>http://idistillery.wordpress.com/2008/02/19/empowered-employees/#comments</comments>
		<pubDate>Tue, 19 Feb 2008 21:10:37 +0000</pubDate>
		<dc:creator>jmklug</dc:creator>
		
		<category><![CDATA[customers]]></category>

		<category><![CDATA[employees]]></category>

		<category><![CDATA[experience]]></category>

		<category><![CDATA[internal branding]]></category>

		<category><![CDATA[retail]]></category>

		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://idistillery.wordpress.com/?p=25</guid>
		<description><![CDATA[You strategized.  You advertised.  You search-engine-optimized.  You managed to get a few tire-kickers through your doors, and now they&#8217;re mulling about quietly.  Now what!?
Give them an experience to remember!  So much attention is paid and money spent to get them into your shop, why would you let that sleepy teenage [...]]]></description>
		<wfw:commentRss>http://idistillery.wordpress.com/2008/02/19/empowered-employees/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jmklug-128.jpg" medium="image">
			<media:title type="html">jmklug</media:title>
		</media:content>
	</item>
		<item>
		<title>Communication Gaps</title>
		<link>http://idistillery.wordpress.com/2008/02/15/communication-gaps/</link>
		<comments>http://idistillery.wordpress.com/2008/02/15/communication-gaps/#comments</comments>
		<pubDate>Fri, 15 Feb 2008 15:45:47 +0000</pubDate>
		<dc:creator>jmklug</dc:creator>
		
		<category><![CDATA[Knowledge]]></category>

		<category><![CDATA[audience]]></category>

		<category><![CDATA[communication]]></category>

		<category><![CDATA[customers]]></category>

		<category><![CDATA[experience]]></category>

		<category><![CDATA[feedback]]></category>

		<category><![CDATA[point of view]]></category>

		<category><![CDATA[presentation]]></category>

		<guid isPermaLink="false">http://idistillery.wordpress.com/?p=24</guid>
		<description><![CDATA[I read The Posture of a communicator on Seth Godin&#8217;s blog, a post about who&#8217;s responsible for poor communication.  I absolutely agree with his position, and it got me thinking . . .
Businesses (or, more specifically, employees) live what they do day in and day out.  Customers come into contact with your business only [...]]]></description>
		<wfw:commentRss>http://idistillery.wordpress.com/2008/02/15/communication-gaps/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jmklug-128.jpg" medium="image">
			<media:title type="html">jmklug</media:title>
		</media:content>
	</item>
		<item>
		<title>My Valentine</title>
		<link>http://idistillery.wordpress.com/2008/02/14/my-valentine/</link>
		<comments>http://idistillery.wordpress.com/2008/02/14/my-valentine/#comments</comments>
		<pubDate>Thu, 14 Feb 2008 18:43:40 +0000</pubDate>
		<dc:creator>jmklug</dc:creator>
		
		<category><![CDATA[True Love Always]]></category>

		<category><![CDATA[Valentine's Day Cynicism]]></category>

		<category><![CDATA[blatant disregard for format]]></category>

		<category><![CDATA[message recall]]></category>

		<category><![CDATA[meta-blogging]]></category>

		<category><![CDATA[personal investment]]></category>

		<category><![CDATA[personality]]></category>

		<category><![CDATA[shameless display of affection]]></category>

		<category><![CDATA[tone]]></category>

		<guid isPermaLink="false">http://idistillery.wordpress.com/?p=23</guid>
		<description><![CDATA[It&#8217;s easy to be cynical about a holiday like Valentine&#8217;s Day, but every once in a while it can be a good thing to forget about the hokiness of an act, and just indulge.  (My Valentine reminds me of this every time I watch a sappy romance movie with her through rolling eyes)
In that [...]]]></description>
		<wfw:commentRss>http://idistillery.wordpress.com/2008/02/14/my-valentine/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jmklug-128.jpg" medium="image">
			<media:title type="html">jmklug</media:title>
		</media:content>
	</item>
		<item>
		<title>Marketing the Original</title>
		<link>http://idistillery.wordpress.com/2008/02/13/marketing-the-original/</link>
		<comments>http://idistillery.wordpress.com/2008/02/13/marketing-the-original/#comments</comments>
		<pubDate>Wed, 13 Feb 2008 17:23:43 +0000</pubDate>
		<dc:creator>jmklug</dc:creator>
		
		<category><![CDATA[audience]]></category>

		<category><![CDATA[changing minds]]></category>

		<category><![CDATA[customers]]></category>

		<category><![CDATA[experience]]></category>

		<category><![CDATA[idea]]></category>

		<category><![CDATA[mixed media]]></category>

		<category><![CDATA[needs]]></category>

		<category><![CDATA[new market]]></category>

		<category><![CDATA[originality]]></category>

		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://idistillery.wordpress.com/?p=22</guid>
		<description><![CDATA[Thank you Creadiv for posing a follow up question to my last post, The Curse of Originality.
&#8220;So how then do you market an evolved product? One that doesn’t fit directly in with the category of it’s competition. Other than brand recognition how will you reach your clients? If the product is new and doesn’t have [...]]]></description>
		<wfw:commentRss>http://idistillery.wordpress.com/2008/02/13/marketing-the-original/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jmklug-128.jpg" medium="image">
			<media:title type="html">jmklug</media:title>
		</media:content>
	</item>
		<item>
		<title>The Curse of Originality</title>
		<link>http://idistillery.wordpress.com/2008/02/08/the-curse-of-originality/</link>
		<comments>http://idistillery.wordpress.com/2008/02/08/the-curse-of-originality/#comments</comments>
		<pubDate>Fri, 08 Feb 2008 21:14:20 +0000</pubDate>
		<dc:creator>jmklug</dc:creator>
		
		<category><![CDATA[audience]]></category>

		<category><![CDATA[customers]]></category>

		<category><![CDATA[idea]]></category>

		<category><![CDATA[message recall]]></category>

		<category><![CDATA[new market]]></category>

		<category><![CDATA[originality]]></category>

		<guid isPermaLink="false">http://idistillery.wordpress.com/?p=18</guid>
		<description><![CDATA[A few of my clients, I&#8217;ve noticed, have extremely original takes on their industry&#8211;so much so that I would hesitate to say they&#8217;re even in the same business as their &#8220;competition&#8221;.   This is great from a marketing standpoint, because it&#8217;s that differentiating point that I love to use to distinguish them in the minds [...]]]></description>
		<wfw:commentRss>http://idistillery.wordpress.com/2008/02/08/the-curse-of-originality/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jmklug-128.jpg" medium="image">
			<media:title type="html">jmklug</media:title>
		</media:content>
	</item>
		<item>
		<title>The Story of Stuff</title>
		<link>http://idistillery.wordpress.com/2008/02/06/the-story-of-stuff/</link>
		<comments>http://idistillery.wordpress.com/2008/02/06/the-story-of-stuff/#comments</comments>
		<pubDate>Thu, 07 Feb 2008 01:31:15 +0000</pubDate>
		<dc:creator>jmklug</dc:creator>
		
		<category><![CDATA[idea]]></category>

		<category><![CDATA[presentation]]></category>

		<category><![CDATA[simplicity]]></category>

		<category><![CDATA[storytelling]]></category>

		<guid isPermaLink="false">http://idistillery.wordpress.com/?p=21</guid>
		<description><![CDATA[Another complex idea, distilled, and presented in an easy-to-understand, low-production-cost manner.  Give yourself a few minutes to watch The Story of Stuff and change the way you look at consumption.  Then tell a friend about it.
       ]]></description>
		<wfw:commentRss>http://idistillery.wordpress.com/2008/02/06/the-story-of-stuff/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jmklug-128.jpg" medium="image">
			<media:title type="html">jmklug</media:title>
		</media:content>
	</item>
		<item>
		<title>Tone</title>
		<link>http://idistillery.wordpress.com/2008/02/05/tone/</link>
		<comments>http://idistillery.wordpress.com/2008/02/05/tone/#comments</comments>
		<pubDate>Wed, 06 Feb 2008 01:18:29 +0000</pubDate>
		<dc:creator>jmklug</dc:creator>
		
		<category><![CDATA[personality]]></category>

		<category><![CDATA[presentation]]></category>

		<category><![CDATA[simplicity]]></category>

		<category><![CDATA[storytelling]]></category>

		<category><![CDATA[tone]]></category>

		<guid isPermaLink="false">http://idistillery.wordpress.com/?p=20</guid>
		<description><![CDATA[Here&#8217;s a little lesson in the written word:
Good writing conveys more than the explicit meaning of the words themselves.  From a branding standpoint, the tone of the piece is what really determines how the writer (your company) is perceived by the reader.  Take Woot!, for example&#8230;
Besides having a unique business model (they sell thousands of [...]]]></description>
		<wfw:commentRss>http://idistillery.wordpress.com/2008/02/05/tone/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jmklug-128.jpg" medium="image">
			<media:title type="html">jmklug</media:title>
		</media:content>
	</item>
		<item>
		<title>Experience Bookends</title>
		<link>http://idistillery.wordpress.com/2008/02/05/experience-bookends/</link>
		<comments>http://idistillery.wordpress.com/2008/02/05/experience-bookends/#comments</comments>
		<pubDate>Tue, 05 Feb 2008 22:58:08 +0000</pubDate>
		<dc:creator>jmklug</dc:creator>
		
		<category><![CDATA[customers]]></category>

		<category><![CDATA[experience]]></category>

		<category><![CDATA[message recall]]></category>

		<category><![CDATA[presentation]]></category>

		<category><![CDATA[recency effect]]></category>

		<guid isPermaLink="false">http://idistillery.wordpress.com/?p=19</guid>
		<description><![CDATA[Here&#8217;s a quick primer in the psychology of memory:  The first impression is important, but so is its oft-forgotten cousin, the last experience.  Psychologists call this the recency effect.
Done.
What does this mean for your business?  Of course, we all recognize the need to impress the first time around (first date, first day [...]]]></description>
		<wfw:commentRss>http://idistillery.wordpress.com/2008/02/05/experience-bookends/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jmklug-128.jpg" medium="image">
			<media:title type="html">jmklug</media:title>
		</media:content>
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