Small Business Credit Crunch? Sales Cure All . . .
For all businesses (but especially for those of us who don’t measure profits in millions) access to capital is a constant concern. Available credit is always going to be one way to navigate the lean times . . . but so often we neglect to see that, with foresight, we can keep ourselves from leaning on banks in the first place.
“Sales Cure All” is a commonly-used phrase in the small business community (I won’t site a source because I’ve heard it from so many). A business’s cash flow has always been it’s top concern, but with the economic events (and non-events) of the past few critical weeks, it looks like available credit is going to become less and less so.
The good news is that self-reliance is why small business owners are small business owners in the first place–we’re not afraid to step out from under the protective but limiting umbrella of employment and drum up business for ourselves.
Case and point: the past few weeks have been insane for The Image Distillery (internally as well as outside the office) . . . I kept trying to figure out exactly what’s going to happen over the next few months, when it occurred to me: we need to keep pressing forward.
Put another way: on the highway-crossing of life, you can either be the deer frozen in hi-beams or the one who makes a few quick leaps across to the other side.
It’s the hardest thing to do when things are uncertain, but when sales are the only thing that can deliver your business, increasing and refocusing your marketing budget is a giant leap in the right direction.
