The best time to plant a tree
I read this yesterday in one of the small business blogs to which I subscribe:
The best time to plant a tree was 40 years ago. The second best time is now.
Makes sense, doesn’t it? Most of us don’t want a tree–we want the beauty/shade it provides. The same goes with marketing; we don’t want the plan and top-notch creative–we want the business it brings in. (More cynical folks might say we don’t even want the business, we want the money the business brings)
If you’re not already planting your trees, it’s probably time to get your hands dirty.
