Is “Good Enough” Really Enough?

“Good enough.” How often do you hear these words around your workplace? I’ve been involved in several industries over my career, and I’m amazed at the ubiquity of this phrase. “Good enough, the client will never notice,” or “That’s fine, he never reads these closely anyway.”
The problem is, it’s absolutely true! [...]

Project Limitations [at their best!]

So it’s about 9:30pm and I’m finishing up a business card design for a client that I’m to see at tomorrow’s business expo . . . sigh of relief (it’s done!) and a momentary slouch back in my chair. When I get to thinking about my own networking efforts . . .I realize that, [...]

The Root of Refreshing

Unbelievably beautiful, creative, indirect yet exactly-on-point ad spot created for Schweppe’s.  This is an amazing spot shot with a high-speed camera.  No other special effects whatsoever!  Enjoy:

Compare that to your run-of-the-mill soft-drink spot . . . typically very flashy, with quick cuts, bright colors and plenty of cans or bottles of [...]

What can we learn from Brett Favre’s career?

The consummate NFL great announced his retirement today (I’m still holding out hope that it’s another reporting mistake–can’t believe it).
What can we learn from a man who has overcome great personal and familial tragedies again and again to hold nearly every NFL record his position offers–including consecutive starts; career TD passes; career passing yards, attempts, [...]

Working With a Creative Professional

This post is for anyone thinking about working with a creative professional (designer, writer, programmer, et cetera) . . .
The money aspect aside (that’s another issue altogether), the most important conversation you can have with your Creative is about defining the project:
Who is your intended audience?
What are you trying to communicate to them?
What are the [...]