My return flight from Baltimore this weekend (the last one of the night) was canceled after everyone had boarded. This interesting sociological field experiment left 200 (more or less) individuals who hadn’t made eye contact or spoken a word to one another while boarding to shuffle once again into the terminal to form a [...]
I’m excited about a new opportunity that arose! In addition to posting here on tID BITS (which will continue uninterrupted) I’ve been invited to contribute to the design blog at Creadiv.com
I’ll be bringing branding insight to both sites regularly (and posting uniquely to each as often as possible). So if you’re looking for [...]
You strategized. You advertised. You search-engine-optimized. You managed to get a few tire-kickers through your doors, and now they’re mulling about quietly. Now what!?
Give them an experience to remember! So much attention is paid and money spent to get them into your shop, why would you let that sleepy teenage [...]
I read The Posture of a communicator on Seth Godin’s blog, a post about who’s responsible for poor communication. I absolutely agree with his position, and it got me thinking . . .
Businesses (or, more specifically, employees) live what they do day in and day out. Customers come into contact with your business only [...]
It’s easy to be cynical about a holiday like Valentine’s Day, but every once in a while it can be a good thing to forget about the hokiness of an act, and just indulge. (My Valentine reminds me of this every time I watch a sappy romance movie with her through rolling eyes)
In that [...]
Thank you Creadiv for posing a follow up question to my last post, The Curse of Originality.
“So how then do you market an evolved product? One that doesn’t fit directly in with the category of it’s competition. Other than brand recognition how will you reach your clients? If the product is new and doesn’t have [...]
A few of my clients, I’ve noticed, have extremely original takes on their industry–so much so that I would hesitate to say they’re even in the same business as their “competition”. This is great from a marketing standpoint, because it’s that differentiating point that I love to use to distinguish them in the minds [...]
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