A few weeks ago I walked into my local grocery store for a quick pickup, just an item or two…or three…or four. Long story short, I walked out of there with an armload more than I’d anticipated. Nothing new. But having recently read Paco Underhill’s Why We Buy: The [...]
I saw this on CNBC late last night (not as an infomercial, but a story on Blendtec’s success)
Commoditized Product + New Spin on Presentation = $40M in Sales
More demonstrations available with hockey pucks, golf balls, iPods–anything the 10-year-old inside everyone always wanted to put in a blender but never could.
Now I don’t know if other [...]
Superbowl XLII is fast approaching–the Holy Grail of ad spots, reaching a predicted 90 million viewers this year in one fell swoop. It’s costing the world’s best-known brands an estimated $2.7-3M to deliver each 30-second message to this audience, not to mention the costs of creating, researching and producing that message (usually more than [...]
For those of you coming from the old format of tID BITS (i.e. e-mail newsletter), this will be a MUCH more effective means of communication. Not only will it NOT contribute to inbox clutter (who doesn’t love a tidy inbox?), but the web log format allows me to jot thoughts without feeling like I need [...]
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